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Co-Active Coaching, 3rd Edition: Changing Business, Transforming Lives by Laura Whitworth

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CHAPTER 6Forward and Deepen

The most visible outcome of coaching is also the primary reason clients want coaching in the first place: action. Clients want change; they want to see results. They want to move forward. It’s also true that “action” will look very different for different clients. For some clients, it will mean achieving specific goals or performing at a higher level. For others, action will mean integrating new practices or firmly establishing habits. For still others, it will be paying attention to the more subjective quality of their lives. In whatever way clients define “action,” it will be a focus in their coaching.

In Co-Active coaching, we would say that a second, complementary, and just as important outcome is learning. What ...

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