Chapter 8Developing and Sustaining Sponsorship
For many organizations, developing and sustaining sponsorship are difficult, nebulous tasks. The questions we often hear from champions of process improvement who are not part of the organization’s leadership include
• How do I get sponsors to provide the right resources (both type and amount) for our improvement effort?
• How do I help them set realistic goals?
• How do I help them change their behaviors to be more consistent with the goals we’ve agreed on?
• How do I sustain my sponsors’ interest in improvement, especially when results come slower than anticipated?
• How do I sustain sponsorship when the leadership of the organization changes? (This could be through merger, acquisition, ...
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