Praise for Clued In
A convincing argument for understanding the total customer experience and must-reading for any manager concerned with growing demand. This book is full of important insights which are shared in a lucid, engaging way.
—Gerald Zaltman, The Joseph C. Wilson Professor ofBusiness Administration, Harvard Business School,and author of How Customers Think
In today's business environment, one can pick being product-focused, marketing-focused or consumer-focused. If you choose to be consumer focused, this is the book to read. Clued In is experience management 2.0.
—Watts Wacker, FirstMatter LLCand author of The Visionary's Handbook:Nine Paradoxes that will Shape the Future of Your Business
A must-read for CEOs in business, industry, ...
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