Chapter 4. Experience Value Management
Are there experiences that you feel provide greater personal value than others? Is there a grocery store where you prefer shopping over any other? Do you pass by other grocery stores to get there? Do you feel different when you shop there? Are there grocery stores you outwardly reject and would never consider going to? Are there others that you consider just okay, not better or worse than any other?
How about restaurants you prefer, a particular barbershop or hair salon you've frequented for years? How about the physician you use? Experiences and the clues embedded in them are valued or devalued by our feelings as we encounter them. That becomes the reality of how we build our loyalties.
Clearly, people ...
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