About the Author
Colleen Jones has led interactive strategy for Fortune 500 companies such as InterContinental Hotels Group and Cingular Wireless (now AT&T) as well as for Centers for Disease Control and Prevention, the most trusted government agency in the United States. As the principal of Content Science, Colleen consults with executives and practitioners about making their web content more influential. Colleen is a veteran of the interactive industry, a participant in the first ever Content Strategy Consortium, and the founder of Atlanta Content Strategy. She has spoken about the value of compelling web content at conferences everywhere from Phoenix to Paris. Please send her any feedback at colleen@content-science.com.
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