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Clout: The Art and Science of Influential Web Content by Colleen Jones

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7. Persist Through Roadblocks

As you climb the higher and harder road to clout, you’ll hit a roadblock (or a roadblock will hit you). Overcome common obstacles with help from these tips and examples.

EVERYONE HAS A PLAN ’TIL THEY GET PUNCHED IN THE MOUTH.

—Mike Tyson, championship boxer

Even with the best plans, you might face a barrier (or several) on your climb to clout. Don’t give up. You’ll prevail with a lot of persistence and a little help from insight based on my many years in the trenches.

For your journey, let’s take a look at some challenges and how to overcome them. You might face

Roadblocks before launch

Roadblocks while raising awareness

Roadblocks while becoming liked and trusted

Roadblocks while inspiring, motivating, ...

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