Recommended Reading
The following books and online publications should prove helpful in your efforts to create influential web content.
Books
Argumentation: The Study of Effective Reasoning (David Zarefsky)
Audience, Relevance, and Search (James Mathewson, Frank Donatone, Cynthia Fishel)
Brandraising (Sarah Durham)
BrandSimple (Allen P. Adamson, Sir Martin Sorrell)
Card Sorting (Donna Spencer)
Click: What Millions of People Are Doing Online and Why It Matters (Bill Tancer)
Communicating Design (Dan Brown)
Content Management Bible (Bob Boiko)
Content Strategy for the Web (Kristina Halvorson)
The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine (Thomas Goetz)
Designing Brand Identity (Alina Wheeler)
Engage ...
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