Summary

Every firm is unique at any given time in terms of goals, strategy, competencies, and relationship to competition. The cloud—as we have defined it—generates value in many ways. It is typical to list the benefits of the cloud as cost reduction and business agility. But pigeonholing benefits to these two categories is overly constricting.

Cloud computing can support a broad range of financial, strategic, employee, and customer goals, ranging from cost reduction to revenue growth, and from internal productivity and employee satisfaction to customer experience improvements.

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