Cloudonomics: The Business Value of Cloud Computing, + Website

Community and Sustainability

Support of the community and environmental sustainability are noble goals. More than mere nobility, they also have a sound business rationale. The cloud can help in this arena, since rather than wasting owned resources, leveraging shared resources can be “greener.”

Moreover, the cloud can facilitate postpurchase redistribution markets and collaborative consumption for physical goods, also enhancing sustainability. And services provided by the cloud can provide various benefits ranging from reducing physical tasks, such as transportation of goods and people; reducing energy use and water use; and optimizing transportation and distribution logistics through route optimization, real-time traffic management, and better truck packing.