2 DON’T BELIEVE THE HYPE

The main changes in the cloud computing arena have been the acquisition of small niche technologies by specific software vendors or from larger companies wishing to increase their presence in the cloud space. Matthew McGrory, Director of Managed Services at ADA Computer Services, digs deep into the cloud phenomenon to unearth the pros and cons of the cloud, especially for SMEs.

The number of enterprise and mid-market IT businesses offering cloud services has rapidly increased and marketing directors are finding it increasingly hard to avoid the temptation to base their entire marketing strategy solely around cloud computing.

There are now a number of implications for small and mid-market businesses which may be ...

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