Appendix
Criteria for Identifying Top-Performing and Less-Successful Companies
Respondents were asked to provide performance data on their organizations. Specifically, they were asked to indicate the percentage each item increased or decreased over the past three years based on the following scale:
1 = Decreased more than 10 percent 2 = Decreased between 6 and 10 percent 3 = Decreased between 1 and 5 percent 4 = Stayed constant 5 = Increased between 1 and 5 percent 6 = Increased between 6 and 10 percent 7 = Increased more than 10 percent ? = Don’t know
A performance composite score was calculated for each respondent based on reported company net sales and net earnings. This composite score ranged on a scale from 1 to 7, with 1 being least ...
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