So How Can We Make Better Decisions?

Understanding how the brain processes and responds to information and how this impacts our judgment and decision making can help us improve our own decision-making processes and those of our employees. Making complex choices whose outcome is uncertain requires both broad-based knowledge, such as facts about the situation and options, and reasoning strategies that revolve around goals, options for action, and predictions about future outcomes.11
However, as we have seen, competition between automatic reactions and conscious processing can affect our judgment. Likewise, the tension between emotion and deliberation can affect the quality of our decisions. The challenge, then, is to organize our thinking ...

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