Chapter 24
Step 1
Make the Commitment
When JoAnn and I discovered Clients First for ourselves, it was instantaneous, transformational, and life changing. It came with a single turn of a phrase. Faced with making a deal that was’t right for our clients, JoAnn said, “Why don’t we undo it all?” I immediately knew the rightness of her words. It was as clear as my vision became when I put on prescription glasses for the first time after years of denial and thinking I could see just fine.
Your moment may come just as quickly, or it may be a gradual realization. This will be up to you, but it is the beginning. It is the first step along the path to Clients First.
Get Clients First: The Two Word Miracle now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
