Chapter 17
In Their Own Words
To make things fun at our 2006 company Thanksgiving dinner, we announced a Christmas contest for the team. Each entrant was to name three companies that, in their personal experience, put them first and three companies that put them last. They were to explain why and would be judged on clarity, creativity, sincerity, and quality. The prize was to be a one-week trip, including airfare and lodging, to any destination in the world.
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