Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Introduction

I WAS 27 YEARS old, fresh out of graduate school, and just getting used to being called “doctor.” I had a lot of student loans so I worked part-time as a restaurant server, and when customers would say “Miss,” I was tempted to say, “Actually, it’s Doctor.” Anyway, I was eager to launch my consulting business, but I was stuck. I was intimidated by all of the seasoned coaches and consultants out there. Despite having a background in marketing, I was unsure about how to go about marketing my own business. So I took a step back and asked myself what I knew that could help. A couple of things came to mind: understanding how people think and knowing how to build relationships.

With these things in mind, I somehow got up the courage to ...