To my sister Nicole—

Thank you for putting up with all of my childhood marketingand sales antics, for being my first loyal customer, and forinvesting your valuable quarters in my creative ventures—I owe you several years of allowanceplus several decades of interest!You epitomize the concepts in this bookand are an amazing salesperson because you are curious,gracious, smart, loyal, and caring.Your clients are lucky to have you, and so am I.

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