No Choice or a Handful of Choices?
As we’ve discussed, choice can be a great thing. It empowers people with the sense that they can select the best option for themselves. It can also be a bad thing when people are presented with too many options and decide not to buy. We know that most of the research in which choice proved to be a good thing used six of fewer choices. But should you offer no choice and just one option, or a few, or six? Let’s explore the factors to consider.
One versus several
Kathleen, the speaker described at the beginning of this chapter, provided three choices in her call to action. I said that was too many, whereas I provided examples of a professional’s program offerings with three or more options. I offer six coaching ...
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