Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Give Back

In the book Marketing Lessons from the Grateful Dead (a great read, especially if you’re a Grateful Dead fan like I am), authors David Meerman, Scott Halligan, and Brian Halligan explain how the Grateful Dead gave back through benefit concerts for 20 years and then established the Rex Foundation as a nonprofit organization, which has granted $8.5 million to charities. Most of us cannot give back at this level, but how can you give back to your community in a meaningful way? You, your brand, your clients, and your community will all benefit.

Now that you have activated two of the most powerful social influence practices—social proof and reciprocity—you want to be sure that someone will take action on your service or product offering. ...