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Clients, Clients, and More Clients by Larina Kase

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Attention Grabber 1: Visual Imagery

Remember that our lower brains (parietal lobes) are involved with grabbing attention. This means that if you want to capture someone’s attention, you actually don’t want them to have to think a lot (which involves the more evolved frontal lobe). You’ve heard that a picture speaks a thousand words, and since you typically don’t have a thousand words when you first come into contact with someone, visual images are crucial. In fact, your visual imagery will attract attention better than any words you use.

Between social media, e-mail marketing, viral videos, and other great technologies for connecting with people, you have many opportunities to grab attention. With most of these technologies, the visual component ...

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