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Clickology by Graham Jones

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3HOW PEOPLE SHOP ONLINE

When I wrote Travel and Holidays on the Internet in 1999, I told the story of my first ever foray into online shopping:

On 12th April 1994 I arrived rather cautiously at the reception desk of the Hotel Metropole in central Geneva, just opposite the famous lake. I was a little worried because I had not spoken to anyone to book the room. Instead, I had used an American hotel booking service that had just been launched on CompuServe. I was concerned that my electronic search for a room would have been fruitless, but I was keen to see whether the system worked. Thankfully, it had, and I was able to spend a couple of nights in the comfort of room 203.

This was my first venture into online travel booking and since then I have ...

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