IF YOU’RE reading this book, you’re familiar with shopping online. Now it’s time to reverse your perspective and start thinking like an online business owner instead of just a shopper: How do you run a website that makes money from its visitors?
For e-commerce, it usually goes something like this: You post an offer on a website, a visitor clicks to add your product to your site’s “shopping cart,” enters his or her credit card info to make a purchase from your site, and shazam! you’ve made a sale that deposits money in your bank account.
What’s a bit more confusing to many folks than this basic e-commerce sales example is how you can make money online from advertising.