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Click Millionaires by Scott Fox

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19collect attention to build a profitable niche audience

TODAY WE’RE all busy and getting busier. There are more products and more information trying to grab our attention than ever before. To succeed today your venture, product, or content needs to clearly answer customers’ fundamental question: “Is this worth my time?”

In the 20th century you had to visit a store to shop. And that store had a large, long-term investment in buildings, equipment, staff, marketing, and the distribution relationships needed to supply its inventory. Meanwhile, media production was largely restricted to professionals who worked for big newspaper, broadcasting, or publishing companies. But today all of those retailers and media businesses are fighting for their lives ...

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