Foreword

The moment comes at different times for a new blogger, but it is unforgettable. After posting a fleeting thought, curious insight, personal theory, or random rant on your blog, you go off to attend to regular busi-ness for a few hours. Then, returning to your email box, you start to see tens, sometimes hundreds, of messages. Your heart starts to pound as you see your daily reader statistics shoot through the roof, and read comments about your post from bloggers around the world.

In this quiet, exhilarating, and scary moment, you realize that people are listening to you, and they care about what you have to say. Whether blogging for personal or professional reasons, discovering your voice is a liberating and revolutionary feeling. For ...

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