CHAPTER 11Adding Podcasting to Your Blog
Up to now, this book has been all about text, text, and more text. But the Internet-fueled revolution in publishing is not just about text. It's also about audio and video, and the ability for your words to reach millions of people for next to no cost. Welcome to podcasting!
Podcasting is to traditional broadcasting what blogging is to traditional newspapers. The rules of the game just got a big fat set of exceptions, and people are doing what they aren't supposed to be doing: recording and broadcasting completely outside the nicely ordered world of radio and television conglomerates, bureaucratic rules, and the primacy of advertising.
Of course, these recordings, or podcasts, tend to be anything but ...
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