PART 3Secrets ofInfluential Bloggers

If only it were so! Unfortunately, there's no digital secret sauce that can turn a good blog into a blog hundreds of thousands of people read every day, or for that matter, turn a bad blog into a good blog. The "secret" is putting in the effort to make your blog more valuable, more interesting, and more available to more people. The next six chapters cover a range of ways to do that—and make a little (or perhaps a lot) of money along the way.

CHAPTER 8Power Tools for Bloggers

In this chapter, we're going to cover several of what I call the power tools of blogging. These are the tools and services bloggers who want to reach a wide audience use to add value to their posts. Unlike the late-night television ...

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