CHAPTER 5Building Your Personal Blog
I think the hallmark of our age is great loneness.
—Futurist Alvin Toffler, in an interview with the author
What's driving the blogosphere? How does the practice of a few geeky programmers seem to suddenly become something important to 50 million people? What is it about blogging—posting your political rants, work rages, personal interests, and even your cats' best pictures—that matters to so many other people? That we can isn't the answer. The answer for many, many bloggers is that they need to do this.
If you can read blogs, odds are very good you live in a world profoundly different than it was when you were growing up or the world your parents knew. Nothing is the way it used to be. As futurist Alvin ...
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