You are previewing Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them.
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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

Book Description

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in

  • Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits

  • Shows you how to apply the best practices of news gathering to build your blogs reputation and brand

  • Is heavy on the specific benefits of blogging and light on the technological aspects

Table of Contents

  1. Title Page
  2. Dedication
  3. Contents at a Glance
  4. Contents
  5. Foreword
  6. About the Author
  7. About the Technical Reviewer
  8. Acknowledgments
  9. Introduction
    1. Who This Book Is For
    2. How This Book Is Structured
    3. Getting Updates
    4. Contacting the Author
  10. PART 1: Revolution in Progress: Please Make Noise!
    1. CHAPTER 1: Why Blog?
      1. Blogging Now
      2. Talk, Talk
      3. Welcome to the Attention Economy
      4. The Hidden Persuaders
      5. Blogs and Businesses
      6. Blogs and You
      7. What's It All About?
      8. Your Action Tasks
    2. CHAPTER 2: Hooking into the Blogosphere
      1. Getting Started: You Are Here
      2. Having Your Say with Comments
      3. Welcome to Tagland
      4. Going Pro with RSS
      5. Your Action Tasks
    3. CHAPTER 3: Getting Started
      1. Creating a Blogger Blog
      2. Creating a Windows Live Spaces Blog
      3. Creating a TypePad Blog
      4. Which Is the Right Blogging Service?
      5. Your Action Tasks
  11. PART 2: Building Your Blog
    1. CHAPTER 4: What Do Good Blogs Share?
      1. Be Credible
      2. Get the Mechanics Right
      3. Pay Attention to Usability
      4. First Steps to Building Your Blog
      5. Your Action Tasks
    2. CHAPTER 5: Building Your Personal Blog
      1. Where It Started
      2. LiveJournal: The Community of Bloggers
      3. Vox: Second-Generation Blogging
      4. Connecting with Your Online World
      5. Your Action Tasks
    3. CHAPTER 6: Professionally Blogging, Blogging Professionally
      1. Traditional Professionals Blogging
      2. Blogging and Your Career
      3. Occupation: Blogger
      4. Blogging and the Professions: The Bottom Line
      5. Your Action Tasks
    4. CHAPTER 7: Building Your Company Blog
      1. Redefining Public Relations
      2. Blogging About Products
      3. Beating the Internet Price
      4. Tales of a Glass Maker
      5. Want a Game of Pool with That Trackback?
      6. Blogging the Unbloggable
      7. Micro-ISV Blogging
      8. Companies and Blogs: Recap
      9. Your Action Tasks
  12. PART 3: Secrets of Influential Bloggers
    1. CHAPTER 8: Power Tools for Bloggers
      1. Technorati
      2. FeedBurner
      3. Recapping Technorati and FeedBurner
      4. Your Action Tasks
    2. CHAPTER 9: Successful Blogging
      1. Finding Your Posts
      2. Owning Your Words
      3. Tagging Your Ideas
      4. Being a Successful Blogger
      5. Your Action Tasks
    3. CHAPTER 10: The New Fourth Estate
      1. The Incredible Shrinking Newsroom
      2. Man Bites Dog; Reporters Fire Newspapers
      3. Journalism Gets It, Somewhat
      4. The Blog As Small-Town Newspaper
      5. Citizen Journalism, Crowdsourcing, and You
      6. Blogs and Politics
      7. The New Fourth Estate Recap
      8. Your Action Tasks
    4. CHAPTER 11: Adding Podcasting to Your Blog
      1. The Big (Audio) Picture
      2. Recording Your Podcast
      3. Publicizing Your Podcast
      4. That's a Wrap!
      5. Your Action Tasks
    5. CHAPTER 12: Monetizing Your Blog for Fun and Profit
      1. Some Quick Thoughts and Jargon
      2. Sure Bets
      3. Affiliate Networks
      4. Advertising Networks
      5. Multiple Streams
      6. Not a Chance!
      7. Your Action Tasks
    6. CHAPTER 13: Building Readership
      1. Tracking Your Readership and Influence
      2. Four Ways to Build Your Readership
      3. Building Readership Recap
      4. Your Action Tasks
  13. PART 4: Blogging Toward the Future
    1. CHAPTER 14: Blogging from the New Front Lines
      1. On the Beat
      2. Blogging from the Ends of the Earth
      3. Greetings from Iraq
      4. New Front Lines Recap
      5. Your Action Tasks
    2. CHAPTER 15: Welcome to Your Future
      1. Blogging Is Still in Its Early Days and Will Continue to Grow Explosively
      2. The Problems with Comments Will Get Solved
      3. In the Global Online Society, Blogging Will Be a Critical Differentiator
      4. In the Global Online Society, Time Is the Ultimate Scarce Resource
      5. Welcome to the Neighborhood, Your Global Blogging Network
      6. The World Has Become a Lonely Place; Blogging Can Change That
      7. Blogging Is Reinventing Journalism
      8. The Future of Blogging Is Up to You
  14. Index