Summary

Integration of the front and back office applications enhances CRM, optimizes business processes, and affords SMBs a more complete view of the business operations and customers. Challenges to integration relate to cost, duration, selection of expertise, and the need to allocate resources to clearly define business operations. Lack of integration causes poor scalability, miscommunication, and loss of customer loyalty.

Application integrators rely on proprietary EIA tools or standards-based JCA and Web Services. Partial integration via manual data transfer procedures is usually better than none. Integrators span the spectrum from individual consultants to companies like IBM. Cisco partners with many of the integration vendors at the hardware ...

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