Cisco Network Design Solutions for Small-Medium Businesses

Summary

CRM solutions apply across a spectrum of SMB industries. CRM is not only a technology—it's a business strategy and philosophy that must be practiced at all levels of SMB operations to be effective. Customer loyalty is the prize. Typical CRM contact channels are sales, marketing, and service.

You need to determine how robust each contact channel has to be and whether or not all channels are required based on the unique nature of each business. The analytics aspect of CRM is increasing in importance as the detection of trends and simulations of business scenarios enhance strategic decision making. An SMB contemplating a CRM solution should consider modes of customer interaction, accessibility of customer information, ability to categorize ...