Chapter 40

Design for Production

Tim Williams

Really, every chapter in this book has been about design for production. As was implied in the introduction, the ability that marks out a professional designer is the ability to design products or systems that work under all relevant circumstances and which can be manufactured easily.

The sales and marketing engineer addresses the questions, “Can I sell this product?” and, “How much can I sell this product for?” This book hasn’t touched on these issues, important though they are to designers; it has assumed that you have a good relationship with your marketing department and that your marketing colleagues are good at their job. But you as designer also have to address another set of questions, which ...

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