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CIOs at Work

Cover of CIOs at Work by Ed Yourdon Published by Apress


Mittu Sridhara CIO, Ladbrokes plc

Mittu Sridhara is Group CIO at Ladbrokes PLC. A leader in the global betting and gaming market, Ladbrokes transacts more than £16 billion each year—making it a pure, cross-channel digital business on a global scale. Customer experience at Ladbrokes is delivered by a combination of trading, banking, streaming-content, and gaming platforms personalized by channel. Ladbrokes’ innovative KickOff app won the Future Mobile Award for Mobile Gambling 2011.

An international visionary, Mr. Sridhara has an outstanding track record of building high-performance teams, products, and industry-leading customer experiences. ...

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