CIO Wisdom II: More Best Practices

Communications and Outreach

In society today, the attention span of constituents is continually decreasing. Between cell phones, traffic signals, signs, TV commercials, junk mail. and Internet pop-up windows, citizens are becoming immune to many of the ways organizations are attempting to communicate and connect with them. This is even more difficult when that organization is a local, state. or federal government agency. Government has traditionally been considered a technology-adoption laggard and slow to adapt to meet constituent needs. It has become increasingly clear that enterprise initiatives such as e-government and CRM not only leverage the latest in technology emerging trends but offer new means to provide value to the constituent. How ...