Introduction

Communicating visually through the art of 3D graphics

As with all graphics, the point of the visuals we create is to convey information to our audience. This may be in the form of a broadcast bumper, a commercial, billboard, even a full animated film. Whether you’re a motion graphics designer, animator or print designer, understanding the disciplines of 3D design and animation can help you deliver higher quality productions that capture the attention of your audience and deliver your message in a powerful and memorable fashion. Each discipline within the 3D production pipeline is pivotal to the success of creating the highest quality image. Over the last decade, the use of 3D graphics has continuously grown as software prices have ...

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