Chris Crawford on Game Design

Marketing Wisdom

One day I was chatting with a marketing executive at a major games publisher. He was emphasizing to me how important the box was to the success of a game. In his enthusiasm for his subject, he went a little too far. “I could sell dog shit in the right box!” he proudly declared. Well, I couldn't let that one get by me unriposted. “And you do!” I chimed in.