Short-Term Thinkers

The games biz seems to have a greater concentration of short-term thinkers than any other industry. Consider the timber industry, for example. These people are cutting down the forests that provide their livelihood. However, they recognize the problem and take steps to ensure their long-term survival: seedling plantings, selective logging, and so forth. They have not yet achieved full sustainability, but they do seem to be thinking at least a few decades into the future.

The same thing goes for all sorts of industries. Steel makers invest heavily in new technology that will not generate profits for years. MacDonald's funds a variety of research efforts in universities; quite a few industries provide serious financial support ...

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