Seller's Choice: Google Checkout or PayPal?
So now you know a little bit more about both PayPal and Google Checkout. If you're a web-based merchant, which service should you use?
For many merchants, the lower transaction fees charged by Google Checkout (2% versus PayPal's 2.9%) are quite attractive. On the other hand, PayPal's expanded payment options, wider array of services (including pre-paid mailing labels), and larger number of service plans are also appealing. In addition, PayPal has established name recognition in the field of payment services, and Google Checkout hasn't—although, one could argue, the Google name itself is all the name recognition you need.
Table 5 provides a quick comparison of each service for sellers.
Table 5. PayPal ...
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