Book description
Chinese Consumers are Changing The World - Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.
The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.
A hands-on resource for succeeding in the Chinese marketplace
Filled with real-world stories of companies who have made an impact in China
Discover what the Chinese consumer wants and how to deliver the goods
Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market
This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.
Table of contents
- Title Page
- Copyright
- Dedication
- Preface
- Acknowledgments
- Introduction: The China Dream
- Part I: History, Culture, and Language Matter—The Birth of Chinese Consumerism
- Chapter 1: From Feudalism to Fendi
- Chapter 2: Orientation
- Chapter 3: A Self-Contained Empire
- Chapter 4: The First Globalization
- Chapter 5: Marco Polo and the Two Admirals of the Sea
- Chapter 6: An Insatiable Appetite
- Chapter 7: Opium, Imperialism, and Decay
- Chapter 8: The People's Republic
- Chapter 9: The Mandate of Heaven
- Part II: The Chinese Super Consumer—From Birth to Adolescence and Maturity
- Chapter 10: A Boom Is Born
- Chapter 11: From Sandpaper to Sephora—The First Super Consumers
- Chapter 12: The China Market + The China Global Demographic = China's Super Consumers
- Chapter 13: The China Global Demographic
- Chapter 14: Channels
- Chapter 15: E-commerce and the Rise of Alibaba
- Chapter 16: Supply Chains to Satisfy China's Super Consumers
- Chapter 17: Segmentation
- Chapter 18: Marketing
- Chapter 19: The Chinese Luxury and Premium Market
- Chapter 20: Travel and Tourism
- Chapter 21: Chinese Super Consumers Changing the World
- Index
- End User License Agreement
Product information
- Title: China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them
- Author(s):
- Release date: September 2014
- Publisher(s): Wiley
- ISBN: 9781118834749
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