Advance Praise for China’s New Culture of Cool

First and foremost, this is a book about people: the young adults of China. Told with great insight and deep affection for China, this is a must-read, easy-to-understand book for both business and pleasure travel to a fascinating country. Drawing on their social science backgrounds, decades of studying people around the globe, and ten years of study of this extraordinary and changing place, the authors bring to life the people, the culture, the traditions, and changes. If you have time to read only one book before going, this is the one to choose.

— Carolyn Fuson, Sr. Research Manager, Windows Live, Microsoft Corporation

For those who seek out sensible orientation and extensive updates on China’s ...

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