Contents

Preface

Outline of the Book

1. The China 2.0 Express Has Arrived

China's Digital Revolution

The Collective Power of the Chinese Public

Conflict of Civilizations

Neither Black Nor White, But Gray: China's Unique Business System

“A Harmonious Society”: Political Slogan or Imperative for Sustainability?

“Mountain Village Version”: Can China Be Truly Innovative?

Can China Save Capitalism?

Notes

2. Chinese Walls Are Falling Down

Information Cascades: Mechanism for Mobilizing Public Opinion

China is Getting Flat

From Personal Letters to SMS in Everybody's Hands

The Rise of Grassroots Reporters

The Emergence of Handheld Media

The Digital Revolution of Media

Upset the Chinese Public at Your Peril

Key Messages in This Chapter

Notes

3. One Billion Consumers Are Waking Up

The Emerging “Black Collar” Class

The Rising White Collar Class

The Untapped Blue Collar Class

Interactive Marketing to Identify and Reach Potential Consumers

At Long Last, the Consumer is King in China

Leveraging the Crowd Wisdom of Consumers

Lock in Consumers' Attention by Enhancing Their Experience

The Double-Edged Sword of Interactive Marketing

The Invisible Hand Behind Interactive Marketing

Brand Building Through Delivering Cultural Values to and Emotional Connections with Consumers

Window Shopping Online, Purchasing in Person

Case Study: Contaminated Baby Formula and China's Hidden Unharmonious Society

Key Messages in This Chapter

Notes

4. The Mix of China's Capitalism

It Takes Two to Tango, But Can Three ...

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