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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss

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Chapter 7Competency Five: One-Company Leadership, Accountability, and Culture

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Definition: One-Company Leadership, Accountability, and Culture

This is your “prove it to me” competency. For this work to be transformative and stick, it must be more than a customer manifesto. Commitment to customer-driven growth is proven with action and choices. To emulate culture, people need examples. They need proof.

Competency five is the glue that holds the customer-driven growth engine together. It puts into practice leadership behaviors required by a united ...

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