O'Reilly logo

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5Competency Three: Build a Customer Listening Path

c05uf002
c05uf002

Definition: Customer Listening Path

Listening to customers and caring about their experiences is achieved through embedding a competency inside the organization to tell the story of customers' lives. Storytelling across the customer journey is made possible by building a customer listening path.

Your customer listening path will unite leaders and the organization in understanding experiences that impact customer growth or loss. With this competency you build a one-company method to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required