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Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

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CHAPTER 8
PHILISTINES
IF YOU’VE READ THIS FAR, YOU COULD BE FORGIVEN FOR thinking the case for culture is irresistible and that it’s only a matter of time before every C-suite has a CCO. I wish this were so. In fact, there are several parties who refuse or distort the idea of culture. I like to think of them as Philistines, the name traditionally given to enemies of culture.

ENEMIES IN THE C-SUITE

Michael Eisner was for many years the head of Disney. Ad Age’s Claude Brodesser-Akner asked him a very good question.
One of the ironies of spending two decades as the head of a big media conglomerate is that you’re paid to have your finger on the pulse of what’s cool and where popular culture is going, but the job almost makes you the most isolated ...

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