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Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

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CHAPTER 6
BUILDING A SECRET SNEAKER STORE
A SECRET SNEAKER STORE? MY FRIEND JOHN REASSURED ME there was such a thing. In downtown Boston. We piloted his ancient BMW out of Cambridge well enough, but things got more complicated when we got downtown. Part of the problem is, of course, that Boston streets twist and turn. Plus, John and I have a bad habit of talking while driving. It’s controversial and someday I know it’ll be against the law. We get caught in a conversation and then discover the car has apparently piloted itself for several miles and we’re lost. We consult maps and plot a new course. But another topic comes up, and before you know it, it’s “Damn, where are we this time?”
John was pretty sure that the secret sneaker store was somewhere ...

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