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Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

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CHAPTER 4
STATUS AND COOL
THE STATUS CONVERGENCE AND THE COOL CONVERGENCE are central for the CCO. They are now foundational parts of our culture, and the great ying and yang of the Western tradition. Both have passed from absolute currency, but they remain active and formative. It’s the CCO’s job to figure out how they work, and the framework they provide for our understanding of fast and slow culture. Without this framework, we’re chasing trends.

STATUS CULTURE

Why do people never live in the living room?1 They lavish time and money on this room. They agonize over colors, fabrics, drapes, art, and decoration. Then they seal the room away. They might even put up a velvet rope. Or just forbid everyone to go in. Occasionally Bernie, the family ...

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