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Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

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BONUS FEATURE B A Tool Kit for the Rising CCO
CCOs have a lot of waterfront to cover. They must know slow culture. And this means doing ethnographic interviews in the field and mastering the work of academics and journalists. They must know fast culture. This means doing ethnographic interviews in the field and mastering media feeds to follow the constant churn of fad and fashion. Whew! Here’s a tool kit that will help. You are encouraged to build your own.

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