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Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

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BONUS FEATURE A Ten Candidates for CCO
1. JUSTIN IS SEVENTEEN. He’s lived in California, Germany, and Florida. This was his first visit to New York City and his parents charged Pam and me with keeping him safe over the weekend.
It turns out Justin has three passions: film, history in general, and military history in particular. Well, there’s a fourth: popular culture. But everyone his age has a passion for popular culture.
When I hear that Justin loves military history, I tell him about the image of Napoleon’s Russian campaign of 1812, the one by Charles Joseph Minard made famous by Edward Tufte.1 We haul down a copy of Tufte’s reproduction. It shows Napoleon’s army, 422,000 strong, as it enters Russia, smaller by 412,000 soldiers as it leaves. ...

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