Rule of The Proverbial Thumb
Throughout the book, I reference a variety of commercial TV spots and videos as we examine monster and not so monster campaigns. Instead of including flip-book-style drawings in the corners of each chapter, I put links to the spots on the Super Uber Official "Chasing The Monster Idea" Web site. Any time you see the above filmreel icon appear, it will be accompanied by a slash-name denoting where you can see that spot.
For instance, if you ran across this callout within the pages of a chapter:
You would be ultra-keen to type in:
www.ChasingTheMonsterIdea.com/RappersDelight
Where, of course, you'd be redirected to video of horrifying marketing relevance.
Carry on.
Get Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
