Changing Your Company from the Inside Out

Preface

Changing Your Company from the Inside Out started with a challenge. Back then, Chris was a new MBA student, Jerry was a grizzled faculty veteran, and we wanted to design a course that would teach students how to make positive change in the world through business. Social entrepreneurship had become trendy, and there were plenty of books and cases on the topic. Yet few MBA students were in a financial position to head directly from their degree program to a nonprofit or to create their own start-up social enterprise; most would end up in mainstream corporate jobs, no matter how passionate they were about social change. The challenge was to teach business students how to be effective change agents from within the corporate world.

We set ...