Acknowledgments
Without Them . . .
It is hard to know where to start to express my appreciation for not only the number of supporters that have made this book possible but also the level of support they have given to me. I feel so lucky to have had the rare opportunity to pioneer Consultative Selling, to have played a part in the move to online learning, and now to contribute to the new sales conversation.
My gratitude goes to the smart and demanding clients, the sales leaders, salespeople, and human resource professionals who have honored me with their trust through the years. My deepest appreciation goes to my once tough competitor and now colleague and good friend Neil Rackham who has been so very generous with his time and insights and who ...
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