Index
A
AAR (After Action Review), 121
AdventureQuest, 39
advergames
Burger King Xbox games, 33, 66–72
Candystand.com, 57
Chevy Cobalt Labs, 61–64
definition, 55
demonstrating brand values with, 58–60
Financial Match Quiz, 62
Froot Loops Toss, 57–59
Jeep 4x4: Trail Of Life, 55, 58
Nike Shox, 61
overview, 33–34
piggybacking onto existing games, 64–65
as rewards for purchasing products, 66–67
Silicon Commander, 57–59
The Sims 2 H&M Fashion Stuff, 65
Stow ‘n Go Challenge, 56
tips for success, 72–73
Tooth Protectors, 66
as two-way communication, 60–61
viral advergames, 62–64
advertisements
advergames. See advergames
advertisements around games, 37–40
adverworlds. See adverworlds
dynamic advertisements, 46–47
product placements
downloadable content, ...
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